This ad campaign targets art enthusiasts, pop culture fans, and adult LEGO collectors who appreciate Andy Warhol’s bold, commercial aesthetic. It also appeals to creative consumers, designers, and trendsetters drawn to visually striking products. Parents and educators looking for engaging, artistic toys will find value in the campaign, as will younger LEGO builders interested in unique, colorful sets inspired by contemporary art. By merging LEGO’s hands-on creativity with Warhol’s iconic style, the campaign makes art interactive and accessible for a broad audience.

The process consisted of choosing the respective Warhol pieces that were going to be showcased and creating an ad. I began with a Lego pattern that would be placed over the image to illustrate texture and depth. I created the pattern by designing one Lego brick with the shape tool and then creating a custom pattern in Photoshop. After the pattern was created, I pixelated the image to give the image a more realistic texture. I then overlaid the pattern on the image and created the necessary adjustment layers to make the two layers blend seamlessly. I then added the Lego logo in the corner of the canvas to illustrate the brand’s association.

Design Problems: Since I had never created a custom pattern before, there were issues of where to begin. Once the individual LEGO brick was created, it took trial and error to figure out how to replicate it into a pattern and then save the said pattern for later. 

Design Solutions: To solve this problem, I watched two or three YouTube videos to learn how to make a pattern from scratch. 

Adobe Photoshop